Hello!

We have a few new courses lined up that weren't finalised in time for the last newsletter and a couple that we think may have got lost in the deluge of information last month that you should be thinking about (because they're too good to miss)!

WHAKAPAKARI PAKIHI MAORI

Marketing your business using the internet is not just about having a web site. There are a number of ways you can utilise this powerful medium.

Many businesses (probably most) have a web site but few make full use of the powerful marketing medium that the internet can provide.
In fact - many business owners simply set up a web site and then wonder why customers don't flock to their doors.

This module will give you an insight into what you can do to ensure that your web site gets noticed and what you can do to turn visitors into customers.

 

Building your website is one thing: attracting traffic to it is quite another. To be successful a website needs a healthy flow of traffic from a variety of sources.

This seminar looks at eight traffic building tactics with a focus on providing practical knowledge that you can put to immediate use in your own situation.

Each tactic is examined in detail, in order to provide the knowledge you need to understand what’s possible, and select which tactics are most relevant for you. Practical tips are also provided on the traps to avoid and how to get the quickest and most effective results.
The eight traffic building tactics are:

1. Search engines
2. Pay per click search engines
3. Building a database
4. Online advertising
5. Ezine advertising
6. Linking strategies
7. Using articles to build traffic
8. Unique online tools

 

Understanding Brands

This workshop takes an in-depth look at how to bring your brand to life, what your brand means to you and your customers and how to integrate it into every facet of your business. The art of branding is the "black box" that can transform your everyday product or service into a highly desirable and profitable name on everybody's lips.

Understanding the process of obtaining finance is relatively simple – but getting there is often much harder.  The purpose of this workshop series is to provide you with practical advice about attaining finance and what you need to do to maximise your chances of success.

1. Understanding the Capital Raising Process
·  Understand the alternatives
·  Know what Angels are, and how Venture Capitalists work
·  Understand what type of funding is appropriate at each stage of business

2. Understand What Investors Look for
·  Understand why small businesses miss out on Venture Capital
·  Know what investors look for

3. Preparing your Business Case- The Business Plan
·  Know the six key things investors look for
·  Be able to start your own business plan
·  Consider what kind of deal you can offer

4. Preparing Your Business Case - What is your Business Worth?
·  Learn the principles of valuation and key steps in valuing your business
·  Understand the drivers of value in your business

5. Legal Implications of Raising Funds
·  Gain an understanding of the Securities Act and the exemptions

6. Finding An Investor
·  Understand the deal process and timetable
·  Know what to provide investors
·  How to critique potential investors and identify/target the investor
·  Understand the importance of “the pitch”

7. Doing the Deal
·  Due diligence, what to expect
·  Understand the negotiation process
·  Understand how and when to use the earn in formula
·  The key legal agreements required

This material is covered over two evenings (5.30-8.30pm)