Manage your subscription below
April 19
IN THIS ISSUE:
THE BIZ CENTRE
PO Box 386, Wellington
TEL: (+64) 04 494 0990
FAX: (+64) 04 494 0991
EMAIL:
info@thebizcentre.co.nz
WEB:
www.thebizcentre.co.nz
Daa da da daaaa - It's another newsletter!
Yes, well. What can I say? It's still Autumn, cold and dark(ish) when I go home and there's no real seasonal small talk for me to fall back on so let's get into it.A bit of something from all of our regions this month as we approach a busy time in the programme. June is the end of our programme year so it's cram time!
As you will no doubt notice below, Wellington is being sponsored by The Ad Clinic this month and is brought to you by the letters M,A,R,K,E,T,I,N and G
Wellington Summary
We've got heaps going on in May and if I tell you about them all here then it's going to make for a very long newsletter and you might nod off and smack your head on your keyboard which would be a shame.Highlights:
If you're stalking Warwick at the moment then this is your month! Plus you get to learn some really interesting and useful marketing skills.
We have a couple of great courses for those of you in the arts/creative industry.
Trafficology is back and we've paired this very popular course with a website marketing session.
And we have a couple of new online courses for you as well!
Check out the calendar below for the full selection and follow the link to our website for further info.
Wellington Calendar
Course |
Date |
Presenter |
ALL ARE 5.30-8.30PM UNLESS STATED |
||
Creative Series |
||
Jumpstart Your Creative Career |
Tue 10 May, 2.00-5.00pm |
L Green |
Unleash Your Business Genius |
Tue 10 May |
L Green |
Selling For Non-Sales People |
Mon 16 May |
W McCormack |
Marketing on a Tiny Budget |
Tue 17 May |
W McCormack |
E-Business |
||
Website Marketing |
Wed 18 May |
W McCormack |
Website Marketing (repeat) |
Thur 19 May |
W McCormack |
Trafficology |
Tue 24 May |
H Clark |
Trafficology (repeat) |
Thur 26 May |
H Clark |
Branding |
||
Build Your Brand 1 |
Tue 31 May |
W McCormack |
Build Your Brand 2 |
Wed 01 June |
W McCormack |
Build Your Brand 1 |
Tue 07 June |
W McCormack |
Build Your Brand 2 |
Wed 08 June |
W McCormack |
Creating A Customer Profile |
Mon 02 May |
W McCormack |
Differentiate or Die |
Mon 23 May |
W McCormack |
Future Focus |
Wed 25 May |
W McCormack |
. |
||
All courses are held at The Biz Centre |
||
Grd Floor RNZH, 155 The Terrace |
||
. |
||
Contact Karen@thebizcentre.co.nz or check out our website on www.thebizcentre.co.nz/page3525.html |
New Online Courses
How to Promote to Different Tourism SegmentsThis module aims to show you how to focus your marketing by first segmenting the tourism market and then choosing the best way to promote to these segments.
In this module you’ll learn that:
· Promoting to everyone is a waste as not everyone will be interested in your activity.
· Defining your markets clearly is the way to more focused, cost-effective and productive marketing.
Topics include:
· Breaking down the market
· The various types of tourists
· Why are they travelling?
· The different modes of transport
· Where do they stay?
· Putting it all together: factors to look for in a tourism market
At the end of the module you’ll be able to print out an action plan that will get you started on more effectively targeting your customers in the tourism industry.
ContactKarento sign up for this course.
Creating a service cultureEvery business has customers. Whether you deal direct to the public, wholesale to the trade or provide products or services to government departments you must focus on providing quality service in order to retain your clients.
To establish a business that provides great service that keeps your customers coming back requires attention to a number of vital factors.
You must first understand what good service is and how to provide it but also it is important to know how to react when things go wrong. The best laid plans can turn sour if something goes wrong and you or your staff do not react in the right manner or offer appropriate solutions.
In this module we will show you how to create good service and how to turn complaints into a positive experience. We will also show you how to keep your staff motivated by introducing a rewards scheme and possibly even a profit share.
ContactKarento sign up for this course.
Marketing your business using the internet
Marketing your business using the internet is not just about having a web site. There are a number of ways you can utilise this powerful medium.
Many businesses (probably most) have a web site but few make full use of the powerful marketing medium that the internet can provide.
In fact - many business owners simply set up a web site and then wonder why customers don't flock to their doors.
This module will give you an insight into what you can do to ensure that your web site gets noticed and what you can do to turn visitors into customers.
ContactKarento sign up for this course.
Lower Hutt Marketing Series
The Marketing Series this year has been developed to address the most common marketing issues local businesses are facing on a day-to-day basis. These interactive and entertaining workshops focus on 3 fundamental areas of marketing that are crucial to growing any business and are often misunderstood or poorly applied. Each workshop is delivered with its own workbook for you to use during and after the workshop. You will be given ample opportunity to apply the learning in each workshop to your business and to discuss your specific business issue with a group of like-minded business people and a dedicated professional marketing specialist.
Starting with “The Single Best Way to Grow your Business” you will learn why retaining your customers makes great business sense and includes guidelines for how to do this. You will learn simple techniques in the workshop which will result in long term improvements to your business performance.
If developing a marketing plan has been a continuous mystery and headache to you then don’t miss our second workshop, “Marketing Made Easy”. This breaks marketing down to 5 easy steps - without the jargon - concentrating on those things that are fundamental to an effective marketing strategy. Packed full of great ideas for how to get the right customers through your door, you will complete this workshop with the basics of your own marketing plan already in place.
How well do you know your customers? How do they make a purchasing decision? The third workshop, “Seeing The World Through Your Customers’ Eyes”, focuses on what you need to do to really understand your customers. This is an easy yet crucial part of growing your business. Full of tools and practical tips you will return to your business with a new knowledge that, when applied, can make a surprising impact on the growth of your business.
Marketing with the Expert – Helen Down
We welcome a new style and a new presenter for our Marketing Series – Helen Down, Marketing Specialist and Managing Director of Synthesis Marketing.
Helen’s simple, practical, personalised and collaborative approach to sales and marketing has proven a winning formula for her and the businesses she and Synthesis Marketing work with.
Lower Hutt Calendar
Course |
Date & Time |
. |
|
Successful Selling |
Wed 11 May, 5.30-8.30pm |
Occupational Health & Safety |
Wed 18 May, 5.30-8.30pm |
MS - The Best Way to Grow Your Business |
Tue 03 May, 9.30am-12.30pm |
MS - Marketing Made Easy |
Tue 10 May, 9.30am-12.30pm |
MS - Seeing the World Through Your Customers' Eyes |
Tue 17 May, 9.30am-12.30pm |
. |
|
All courses held at Hutt Valley Chamber of Commerce Boardroom, |
|
Level 3, 20 Daly Street, LOWER HUTT |
|
. |
|
Contact liz@hutt-chamber.org.nz to book on any of the above courses |
Porirua Calendar
Course |
Date & Time |
. |
|
Start Up - Planning, Marketing & Finance |
10 May -11 May, 5.30-7.30pm |
Retail (subject to be confirmed) |
09 May, 5.30-8.30pm |
. |
|
All courses are held at Business Porirua - 20 Parumoana Street |
|
(Wellington Beds Building), Porirua |
|
Parking at the MegaCentre car-park across the road. |
|
. |
|
Contact dianne@businessporirua.co.nz to book on any of the above courses |
Wairarapa Calendar
Just a quick reminder really that the Vision Building workshops start this week on the 20th and continue on the 27th April. If you're not already booked give Andy a yell and he might be able to squeeze you in.There will also be another great pair of workshops run soon on Building a Team Culture. These happen late May and early June and the follow-up coaching involves your team - great opportunity!
Any queries then Andy at GoWairarapa is your man!
andy@wairarapanz.com
Upper Hutt Calendar
Course |
Venue |
Date & Time |
. |
||
Start Ups |
||
The First Steps |
TBC |
Wed 27 April, 6.00-8.45pm |
Financial Management |
TBC |
Wed 4 May, 6.00-8.45pm |
Marketing Your New Business |
TBC |
Wed 11 May, 6.00-8.45pm |
General |
||
Differentiate Or Die |
TBC |
Thur 5 May, 5.45-8.45pm |
Marketing & Merchandising |
TBC |
Thur 12 May, 5.45-8.45pm |
Taxes Made Easy |
TBC |
Tue 17 May, 5.45-8.45pm |
Business Journey 1 |
TBC |
Wed 25 May, 5.45-8.45pm |
Business Journey 2 |
TBC |
Tue 31 May, 5.45-8.45pm |
. |
||
Contact Sue on uhchamber@paradise.net.nz to book on any of the courses above |
Your Business Journey
Developing and running a business is like being on a journey. Like any journey it will include ups and downs, highs and lows, achievements and disappointments. There will be times when it will be necessary to move faster and times when there will be a need to slow down, maybe even to change course or to take time to reflect on what is going on around.
Most journeys require a final destination or goal and some sort of plan to help us get there - adequate preparation often saves time and money later on.
We need to plan carefully who is going to accompany us on our journey and identify the equipment and materials we will need to assist us. We need to travel in robust, multi-terrain vehicles. Our business journey is no different.
This pair of workshops will look first at the fuel and supplies we need on board to give our journey the chance of continuing success and then we will look at ways of charting our journey to ensure it goes in the direction we want and helps us reach our desired destination
Most journeys require a final destination or goal and some sort of plan to help us get there - adequate preparation often saves time and money later on.
We need to plan carefully who is going to accompany us on our journey and identify the equipment and materials we will need to assist us. We need to travel in robust, multi-terrain vehicles. Our business journey is no different.
This pair of workshops will look first at the fuel and supplies we need on board to give our journey the chance of continuing success and then we will look at ways of charting our journey to ensure it goes in the direction we want and helps us reach our desired destination
See the Upper Hutt Calendar for details
You are currently subscribed as:
Your email preference is currently: (EmailPreference)
Or to unsubscribe via email, click here and press send.