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Commercialising New Ideas
This course is for existing business who have a new idea they want to take to market, or who have never really got their existing product/service to its full commercial potential.
Every business has new ideas – but few are ever turned into a business opportunity. Commercialising New Ideas is a key task of any business.
How do you identify the good ideas – and how do you turn an idea into new customers and sales.
With over 20 years business development and marketing success come and listen to the Principal of Donnelly Marketing share the process, steps and insights to develop and commercial your new idea(s). Bring an idea to discuss and use as an example.
 Presenter: John Donnelly
John is an expert at generating and developing business ideas that achieve new customers, revenue and business goals.
He has extensive skill in identifying market opportunities and commercialising them.
He has worked with a range of businesses and has wide experience in business-to-business and business-to-consumer marketing.
He uses a strategic approach to business, brand, product and service development; plus has vast experience in advertising and marketing communications; with proven ability to develop, implement and oversee effective marketing strategies.
Date: Wednesday 2nd September
Time: 5.30am - 8.30pm
Location: LowerHutt - TBA when booking
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Psychology Of Success
You will love this "PSYCHOLOGY OF SUCCESS Workshop if:
· You're worried about the current economy and you want to take action to protect yourself NOW!
· You want MORE- more time for yourself, more income, more peace of mind
· You like to learn – and want to increase the amount you IMPLEMENT in your business
What You Will Learn in the Workshop:
·Discover the secret link between your thoughts and your results (and how to use this to grow your profits)
·Learn how to significantly enhance your mental state to achieve better results in your business
·See how something as simple as your language could be costing you huge amounts of money and what to do to change this
·Identify how to remove the pain and frustration that can often come from dealing with staff (and some customers)
·How to break through beliefs that are holding you back at your current level of success
·How to access the natural resource of your own consciousness and wisdom and combine this with solid business strategy The hidden process that keeps people average – and how to break through and operate at much higher levels of success
 The Presenter: Karl & Lance from Redhot Business Coaching
Date: Wednesday 16th September
Time: 9am-12pm
Location: Porirua - TBA when booking
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Introduction to Intellectual Property
Intellectual property (IP) is all about creativity, innovation and enterprise. IP includes a diverse range of commercial assets from patent for new inventions to trade marks which identify your products and services from those of your competitors.
Intellectual property is an umbrella term used for human innovation and creativity that is capable of being protected under national law and international treaties.
In this workshop you will: - Find out how to capture your IP assets
- Consider some of the IP protection options available in New Zealand
- Discover what the IPONZ website has to offer for your business IP need
The Presenter: Diane Barraclough - IPONZ
Date: Thursday 17th September
Time: 9am-11.30am
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Managing Risk in your Business
There are events that can and do happen almost anytime: They can disrupt operations, kill cashflow, cripple or bankrupt your business.
What impact could these events have on your business ? and on your lifestyle, on your family or the family of your employees.
In this session you’ll learn about
– How to make the right decisions to ensure the financial survival of your business
– The impact this can have if you get it wrong
– Things can go wrong – some amazing examples!
– The important basics of risk management & Risk Transfer
– UShort Financial cover – what is this and why does it exist and how might this affect my business?
– Claims – all you ever wanted to know
The session will conclude with a Q & A to our presenters. Bring along your curly questions and fire them at the team.
The Presenters:
Brett Gray is the Branch Director of Crombie Lockwood, Wellington. Brett is an ANZIIF Senior Associate and has experience in global and local placements including working in the London market.
Stephen Marks is Wellington Manager for Vero Insurance. Stephen has 30+ years insurance experience including management roles in Dunedin, Queenstown and Wellington.
Myles Noble is General Manager of Claims for Crombie Lockwood. Myles has 18 years insurance industry experience and is an ANZIIF Senior Associate. As Crombie Lockwood’s senior claims manager Myles is responsible for large claim negotiations and is uniquely positioned to witness insurer and the client behaviour and their perspectives in challenging times.
Date: Thursday 17th September
Time: 12pm-3pm
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Guerrilla Marketing - Dare to Win
 Guerrilla Marketing" (also known as Ambush Marketing) was first coined by Jay Conrad Levinson and is an unconventional system of promoting yourself on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.
The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods. When implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. Small businesses and entrepreneurs are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.
Guerrilla marketing identifies with the following principles: - Guerrilla Marketing is specifically geared for the small business and entrepreneurs.
- It should be based on human psychology instead of guesswork.
- Instead of money, the primary investments of marketing should be time, energy, and imagination.
- The marketer should also concentrate on how many new relationships are made each month.
- Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
- Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
- Forget about the competition and concentrate more on cooperating with other businesses.
- Guerrilla Marketers should always use a combination of marketing methods for a campaign.
- Use current technology as a tool to empower your business.
This very different 3-hour workshop is designed with lots of hands on action, numerous examples and a step-by-step planning guide.
So, if your ordinary marketing just isn’t cutting it then make sure you attend this workshop
 The Presenter: Warwick McCormack
Date: Thursday 24th September
Time: 5.30am - 8.30pm
Location: Lower Hutt - TBA When booking
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
An Introduction To Franchising And Licensing
Do you….
· Want to know if franchising or licensing could be a suitable way to grow your business?
· Want to know what the steps are to franchising a business?
· Want to know what the return could be for you if you were to franchise your business?
Then you will love this informative and clear workshop, An Introduction to Franchising and Licensing
In this workshop you will learn:
· The pros and cons of Franchising and Licensing
· If your business is suitable to Franchise or License
· What is required to Franchise your business
· How to establish a royalty structure if you were to Franchise or License your business
· What it might cost to Franchise your business
· Some of the potential pitfalls in franchising your business
· Where to go to get more assistance if you would like to Franchise your business
The Presenter: Karl & Lance from Redhot Business Coaching
Date: Wednesday 30th September
Time: 9am-12pm
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Lance and Karl from Red Hot Business Coaching are both successful entrepreneurs having built two thriving franchise companies up from scratch one of which has been selected as finalist for NZ Franchise of the Year two years running. Recent clients of Karl and Mark include a tyre company that doubled in size within a year, an electrical company that grew by over $1 Million, and a recruitment company that increased its turnover by 1,000% within 12 months.
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