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End Game Planning
 Business author Stephen Covey, suggests the most successful business people have a clear goal in mind and plan their business backwards from this goal.
This workshop takes this concept and helps you turn it into a reality. Set a value and income target for your business 5 years in the future and work backwards to find out how this figure can be achieved.
Insights will be gained about the most effective ways to grow your business.
You will easily gain clarity about the steps required to achieve your business goal. End Game Planning allows you to grow your business now in a way that will greatly enhance your chances of getting to your ultimate goal in the future.
In this workshop we will cover :
- Establishing a financial long term goal for a business ( either profit or sale price)
- Working out what is required to achieve that goal
- Defining the actions required to reach that goal
** Please bring a calculator to this workshop.
The Presenter: Karl Baker of Red Hot Business Coaching.
Date: Tuesday 28th July 2009
 Time: 9am - 12pm
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.n
How can Public Relations help my business?
Whether he is on Radio NZ with Jim Mora or writing business articles for the NBR, John Bishop knows what it is like creating stories of interest to the public.
In this workshop you will be taken through all the key elements of Public Relations
• what are media outlets and are there other ways of influencing the wider public
• you may think your business is interesting, but is there a story of interest to the general public?
• an average story can be made great in the telling!
• what are the best ways to approach the media?
• are you ready for Public Relations?
The Presenter: John Bishop
Date: Thursday 30th July
Time: 5.30-8.30pm
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
 John Bishop is a journalist. He has been active in public relations, media training, business facilitation, and small business development.. John worked for Radio New Zealand News and in news and current affairs for TVNZ. He was a reporter on the original Close Up programme. He was Chief Parliamentary Reporter in the mid 80s, he joined PR firm Consultus, and later headed Ogilvy & Mather PR. He also worked for the New Zealand Tourism Board and the Electricity Corporation in corporate communications roles. He had executive lease assignments with Telecom, the Fire Service, Victoria University, and KPMG, worked with the Ministry of Social Development, and in the ACT office in Parliament. He is a member of the Public Relations Institute of New Zealand.
Selling services successfully
 The easiest , quickest and cheapest way to grow any business is to sell more. It makes far more business sense to improve your sales process and sales skills and be able to sell more effectively to existing leads and prospects, than spend money on trying to get more prospects through the door.
So…
- Are you involved in a service based business?
- Are you dependent on selling ideas and concepts?
- Do you provide quotes and proposals?
If you answered yes to any of these questions, then this workshop is for you.
In this workshop you will learn…
- How to establish credibility instantly
- How to find out EXACTLY what a customer wants
- How to work with objections
- How to sell, with no pressure and by putting the customer first
- How to follow up quotes and proposals
Presented by Karl Baker from Red Hot Business Coaching. Karl has built 3 successful businesses 2 of which have been franchised. During this time he has refined the sales process he will share with you in this workshop. This workshop is not suitable for retail stores.
The Presenter: Karl Baker of Red Hot Business Coaching.
Date: Wednesday 29th July 2009
Time: 9am - 12pm
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Trafficology
 Practical ways to increase your website traffic
Building your website is one thing; attracting traffic to it is quite another.
To be successful a website needs a healthy flow of traffic from a variety of sources.
This popular seminar looks at eight traffic building tactics with a focus on providing practical knowledge that you can put to immediate use in your own situation.
Who should attend
Anyone with a website that would benefit from more visitors.
The Presenter: Hamish Clark and Rick Wallace
Date: Tuesday 4th August 2009
Time: 5.30-8.30pm
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Tax Basics
 Tax Basics is a three hour workshop that runs through the core tax issues faced by small businesses.
This workshop will cover:
How income tax works, company tax vs individual income tax shareholder salaries & dividends.
Interposed activities, provisional tax, terminal tax & GST basics.
Presenter: John Forde
Date: Thursday 6th August 2009
Time: 5.30-8.30pm
Location: Porirua- TBA when booking confirmed
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
Promotional Strategies
This advanced series is for business owners/operators who have been in business for some time, know their market but are still finding it difficult to get traction in the market place.
Promotional Strategies helps you build a communications plan.
In this workshop you will:
- Reconsider and define your competitive advantage
- Segment your market
- Understand how promotion works
- Walk through communication planning
- Consider new marketing strategies
- Consider some of the different promotional methods available
The Presenter: Warwick McCormack
Date: Wednesday 5th August 2009
Time: 5.30-8.30pm
Location: The Business Centre
To book a place please register online or For further information please call or email Gabby 04 494 0990, gabby@thebusinesscentre.org.nz
IN-Business Wellingtons latest eZine will be online Monday 20th July. For valuable business advice and editorial take a look at www.in-business.co.nz/ezine/aug-sept
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