 Lift Your Selling Game –
a 4 Part Sales & Marketing Programme to ‘Load the Dice’ in Your Favour
For people from companies that are part of the natural hazards, earthquake engineering, emergency management industry and others with a keen interest!
Programme outline
Session One- Marketing 101 - Value Proposition & Business Models
Thursday 30 April - Melissa Clark-Reynolds and Hamish Conway
· Value proposition- For Who, Who Needs what, We do, Unlike our Competition…
· Positioning in the market
· Business Models
Session Two- How to Position You and Your Company as the Authority and Have People Come to You
Thursday 14 May - Hamish Conway
· The Secret of the Monkey’s Fist- How to build credibility and authority while educating prospects that you are the obvious choice
· Why and How to Write Reports, Checklists, whitepapers, seminars and CD’s interview
· How to attract attention with Headline
Session Three- The Power of Sequential Marketing Systems
Thursday 28 May - Hamish Conway
· How to make sure every lead is managed consistently and correctly every time
· Why you need to romance the prospect
· Have your prospects properly educated, prepared, conditioned in a no competition zone so selling takes care of itself
Session Four- How to Present Price and Make the Sale Face to Face
Thursday 11 June - Hamish Conway
· Presentation of Price to optimise success
· SPIN selling – Questions to ask that lead the prospect through to the sale
· Persuasion
Thursday evenings 6 – 9pm
Fortnightly from 30 April to 11 June 2009
Being held in The Lounge room, at GNS Science, 1 Fairway Drive, Avalon, Lower Hutt.
To book a place on this special workshop programme, and find out more about it, contact:
Gabby Simpson,
Phone: 04 494 0990
gabby@thebusinesscentre.org.nz
OR
Graeme Carroll & Blair Griffiths, Cluster Facilitation & Marketing Support
Earthquake Engineering NZ & Natural Hazards NZ
Phone: 04 470 5554 & 021 435 401
Graeme.Carroll@globalreachassociates.com
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