 Growing Your Business In Tough Times
In a recession - it sounds as though the best option is to dig a big hole and hide in it!
Tough times are a great time to grow your business. You need to remember that not all sectors are affected in the same way and by adjusting your positioning and marketing, it is possible to prosper and to grow your market share. Tough times force unprepared companies to take desperate and often ill considered actions. Smart companies can take advantage of this confusion and turbulence in the marketplace and actually use it as a catalyst for growth. How?
The answer is to be prepared: e.g.
1. Have a Game Plan Ready: Always be prepared, move and shift your thinking.
2. Focus on Marketing: Look for ways to use your marketing budget more wisely.
3. Team Up: Find another company that offers services complimentary to yours and team up.
4. Beef up Customer Service: In tough economic conditions, your current clients become even more golden.
5. Keep your Long Term Goals in Mind: All economic conditions are temporary.
Remember, different economic cycles bring change. And with change comes both the potential for adversity as well as an opportunity for significant financial gains. This workshop will assist you with planning for the future – no matter what it brings!
The Presenter: Warwick McCormack
Date: Monday 6th April
Time: 5.30-8.30pm
Location: Porirua- Location TBC when booking
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
 Sales Skills-
Loving Sales
Author of "Ready Set Sell" Richard Buttenshaw will teach you how to succeed in selling.
This highly motivating interactive workshop will instil the attitude you need to be great at selling. Our simple memorable process makes selling second nature.
It's about proven steps, proven techniques and proven attitudes - with the same tools used by successful business people all over the world, you can have sales too!
Workshop:
Dates - Tuesday 7th April
Time - 5:30 to 8:30pm
Venue - Lower Hutt- TBC confirmed when booking
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
 Guerrilla Marketing- Dare To Win
“Guerrilla Marketing" (also known as Ambush Marketing) was first coined by Jay Conrad Levinson and is an unconventional system of promoting yourself on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods. When implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. Small businesses and entrepreneurs are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.
Guerrilla marketing identifies with the following principles: - Guerrilla Marketing is specifically geared for the small business and entrepreneurs.
- It should be based on human psychology instead of guesswork.
- Instead of money, the primary investments of marketing should be time, energy, and imagination.
- The marketer should also concentrate on how many new relationships are made each month.
- Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
- Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
- Forget about the competition and concentrate more on cooperating with other businesses.
- Guerrilla Marketers should always use a combination of marketing methods for a campaign.
- Use current technology as a tool to empower your business.
This very different 3-hour workshop is designed with lots of hands on action, numerous examples and a step-by-step planning guide.
So, if your ordinary marketing just isn’t cutting it then make sure you attend this workshop
 Date: Wednesday 15th April
Time: 5.30pm to 8.30pm
Location: The Business Centre
The Presenter: Warwick McCormack
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
Increasing Your SalesThis course will give you a clear understanding of the essentials you need to know in order to develop a strong, sustainable sales process in your business. Find out what the successful sales professionals do and how they do it, to increase sales year in and year out. This highly motivating and unbelievably “clarifying” interactive seminar will instil the attitudes, principles and processes that have been PROVEN to lead to success in sales.
 The Presenter: Richard Buttenshaw
Richard has successfully mastered all forms of selling, from telemarketing and door-knocking to account management and relationship selling, and has both recruited and trained sales professionals in all of these aspects of the profession.
Dates Tuesday 21st April
Time - 5:30 to 8:30pm
Venue - The Business Centre
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
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