 Greening your marketing
It’s a term that’s very common these days – green is the new colour of money etc etc, but what does it mean and how should a company go about “greening its marketing”?
The best definition I’ve comes across is: “Promotional activities aimed at taking advantage of the changing consumer attitudes toward a brand. These changes are increasingly being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community.”
So, where to start. Well even with all the hype, there a number of challenges companies face when trying to sell purpose or social responsibility to their customers. As business owners we need to be more aware of how our customers choose, buy, use and dispose of our products or services. (Oh yes, services are greening themselves as well.)
In this innovative workshop you will:
- learn the dangers of “green washing”
- develop key insights into triggering and transforming your customers
- help determine your 9 green rules to live by
- design a green plan for your company
This workshop is for those businesses who want to make a difference in the marketplace and/or in the world we inhabit.
When: Thursday 27th November
Time: 5.30pm to 8.30pm
Where: The Business Centre
Presenter: Warwick McCormack
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
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