 Fashion Connect – The Image Programme
"“The strongest [Fashion] companies manage to control their Image, Growth and Profitability”
Designer Fact File – A Guide to Setting Up a Designer Fashion Business, UK 1997
Managing your IMAGE is a critical component for a fashion/apparel business but is often something that is left to chance or approached in a haphazard manner.
This programme will provide fashion businesses with a solid overview of all aspects related to managing your image and how this relates to the growth and profitability of your business. It will be focussed on crafting a succinct and compelling story for your business, your product and YOU.
The six part series will include presentations from industry leaders and will cover:
- Strategy, refining your key messages and your online presence
- Branding and Personal Branding
- Sales and Marketing
- Public Relations, Media and Advertising
- Sponsorship and Event Management (i.e maximising your participation in fashion shows, photoshoots etc)
- Action Plan – finalising your image plan for your business
Date:
Part 1 : 15th October
Part 2 : 22nd October
Part 3 : 22nd October
Part 4: 29th October
Part 5: 5th November
Part 6: 12th November
(attendees must attend at least 80% of the series)
Time: 5.30pm to 8.30pm
Where: The Business Centre
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
 Presenter: Tui Te Hau
Tui has worked with over 100 start up fashion businesses in her former role as Fashion HQ Incubator Manager and with many of New Zealand's leading apparel exporters during her time as the New Zealand Trade Commissioner based in Melbourne. Tui's workshops are high energy, action oriented and tailored to the specific needs and challenges of this dynamic and exciting sector.
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