IT’S A JUNGLE OUT THERE! Despite many theories and billions of dollars the art of marketing remains one of the great unsolved mysteries! Your marketplace is quite literally a jungle…busy, noisy and an uncertain environment full of surprises and challenges.
This new workshop adopts a unique and easy guide to marketing planning that will help you understand the difference between tactics and strategy and how to establish clear and measurable goals. Ideal for businesses that have been operating for at least a year or two, this workshop will cover:
- The key components of an effective marketing plan
- The marketing audit process
- Identifying your customers and your consumers
- Setting measurable objectives and strategies
Date: Tuesday 16th September
Time: 5.30pm to 8.30pm
Location: The Business Centre
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
Your presenter – Laurie Wilson
Appearing in a variety of theatre productions and television commercials as a young boy led Laurie to a lifetime career in advertising and marketing in the UK, Asia and New Zealand. Laurie has worked for some of the world’s largest agencies including Ogilvy & Mather, AC Nielsen and Saatchi & Saatchi before establishing his own marketing company, MarketMind, four years ago. He has worked in a wide variety of industry sectors , and has extensive experience in FMCG’s, Retail, Finance, IT amongst many others.
 Growing Your Business In Tough Times
With food prices on the rise, interest rates and petrol prices soaring and talk of a recession – it sounds as though the best option is to dig a big hole and hide in it!
But in fact the opposite can be true. Tough times are a great time to grow your business. You need to remember that not all sectors are affected in the same way and by adjusting your positioning and marketing, it is possible to prosper and to grow your market share. Tough times force unprepared companies to take desperate and often ill considered actions. Smart companies can take advantage of this confusion and turbulence in the marketplace and actually use it as a catalyst for growth. How? The answer is to be prepared: e.g.
1. Have a Game Plan Ready: Always be prepared, move and shift your thinking.
2. Focus on Marketing: Look for ways to use your marketing budget more wisely.
3. Team Up: Find another company that offers services complimentary to yours and team up.
4. Beef up Customer Service: In tough economic conditions, your current clients become even more golden.
5. Keep your Long Term Goals in Mind: All economic conditions are temporary.
Remember, different economic cycles bring change. And with change comes both the potential for adversity as well as an opportunity for significant financial gains. This workshop will assist you with planning for the future – no matter what it brings!
The Presenter: Warwick McCormack
Date: Tuesday 9th September
Time: 5.30-8.30pm
Location: The Business Centre
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
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