 Growing Your Business In Tough Times
With food prices on the rise, interest rates and petrol prices soaring and talk of a recession – it sounds as though the best option is to dig a big hole and hide in it!
But in fact the opposite can be true. Tough times are a great time to grow your business. You need to remember that not all sectors are affected in the same way and by adjusting your positioning and marketing, it is possible to prosper and to grow your market share. Tough times force unprepared companies to take desperate and often ill considered actions. Smart companies can take advantage of this confusion and turbulence in the marketplace and actually use it as a catalyst for growth. How? The answer is to be prepared: e.g.
1. Have a Game Plan Ready: Always be prepared, move and shift your thinking.
2. Focus on Marketing: Look for ways to use your marketing budget more wisely.
3. Team Up: Find another company that offers services complimentary to yours and team up.
4. Beef up Customer Service: In tough economic conditions, your current clients become even more golden.
5. Keep your Long Term Goals in Mind: All economic conditions are temporary.
Remember, different economic cycles bring change. And with change comes both the potential for adversity as well as an opportunity for significant financial gains. This workshop will assist you with planning for the future – no matter what it brings!
The Presenter: Warwick McCormack
Date: Tuesday 9th September
Time: 5.30-8.30pm
Location: The Business Centre
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
 Blog Marketing
This 3 hour intensive workshop provides business owners with quick insight into the rapidly rising blog phenomenon and how blogs can help build dialogue with their market and reinforce their presence on the Internet. This workshop is designed as an accelerated learning programme to ensure attendees come away with a deep understanding of blog marketing principles and a range of best practice techniques that can be easily implemented, and with quick effect. Includes an overview of key blog components, toolsets to get up and going quickly, tips and techniques for greatest marketing effect, and best practice ethical guidelines.
Date: Tuesday 30th September
Time: 5.30pm to 8.30pm
Location: The Business Centre
Spaces are limited so be in quick to book on this fantastic course.
Call Gabby on 04-494-0990 or Gabby@thebusinesscentre.org.nz
 The Presenters:
Richard Calkin & Hamish Clark
 Guerrilla Marketing- Dare To Win
“Guerrilla Marketing" (also known as Ambush Marketing) was first coined by Jay Conrad Levinson and is an unconventional system of promoting yourself on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods. When implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. Small businesses and entrepreneurs are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.
Guerrilla marketing identifies with the following principles: - Guerrilla Marketing is specifically geared for the small business and entrepreneurs.
- It should be based on human psychology instead of guesswork.
- Instead of money, the primary investments of marketing should be time, energy, and imagination.
- The marketer should also concentrate on how many new relationships are made each month.
- Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
- Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
- Forget about the competition and concentrate more on cooperating with other businesses.
- Guerrilla Marketers should always use a combination of marketing methods for a campaign.
- Use current technology as a tool to empower your business.
This very different 3-hour workshop is designed with lots of hands on action, numerous examples and a step-by-step planning guide.
So, if your ordinary marketing just isn’t cutting it then make sure you attend this workshop
Date: Thursday 18th September
Time: 5.30pm to 8.30pm
Location: The Business Centre
The Presenter: Warwick McCormack
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
 Time Management
Time is a remarkable asset. Every day contains twenty-four hours: no more , no less. And no matter how much we value it, there is nothing we can do to store it, to slow it down, or to put it into neutral while we prepare to use it.
"Dost thou love life? Then do not squander time, for thats the stuff life is made of" Benjamin Franklin
If you could find a few more hours of time- what could you achieve?
Richard Buttenshaw , author of "Ready Set Sell" will be covering the topic of Time Management.
Richard understands the value of time and will share some proven techniques that work!
Date: Wednesday 24th September
Time: 5.30pm to 8.30pm
Location: The Business Centre
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
IT’S A JUNGLE OUT THERE! Despite many theories and billions of dollars the art of marketing remains one of the great unsolved mysteries! Your marketplace is quite literally a jungle…a hostile, busy and uncertain environment where nothing can be taken for granted.
This new workshop adopts a unique and easy guide to marketing planning that will help you understand the difference between tactics and strategy and how to establish clear and measurable goals. Ideal for businesses that have been operating for at least a year or two, this workshop will cover:
- The key components of an effective marketing plan
- The marketing audit process
- Identifying your customers and your consumers
- Setting measurable objectives and strategies
Date: Tuesday 16th September
Time: 5.30pm to 8.30pm
Location: The Business Centre
To book a place please contact Gabby Simpson
Ph: 04 494 0990 or email: gabby@thebusinesscentre.org.nz
Your presenter – Laurie Wilson
Appearing in a variety of theatre productions and television commercials as a young boy led Laurie to a lifetime career in advertising and marketing in the UK, Asia and New Zealand. Laurie has worked for some of the world’s largest agencies including Ogilvy & Mather, AC Nielsen and Saatchi & Saatchi before establishing his own marketing company, MarketMind, four years ago. He has worked in a wide variety of industry sectors , and has extensive experience in FMCG’s, Retail, Finance, IT amongst many others.
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