Please note: The Business Centre is now offering courses at Porirua and Lower Hutt, please check the course location before booking your place.
 Internet Marketing
Practical 101
A hands-on, interactive workshop that reinforces learning by turning Internet marketing theory into practice. The first half of the workshop is dedicated to introducing the essential strategies for successful marketing on the Internet. After the break, participants are first split into groups. Each group is required to invent a brand new business idea then ”Internet-enable“ their initiative by formulaically applying each of the key essential strategies. The initiatives are then scored and compared according to a pre-defined rating criteria.
The Presenters: Hamish Clark & Richard Calkin
Date: 5.30 - 8.30pm Wednesday 16th July
Location: The Business Centre, Wellington
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
 Adwords
Optimisation Workshop
This 3 hour intensive workshop provides a hands-on and in-depth look at how to use pay-per-click advertising to generate a constant stream of targeted traffic to your website. The session will focus on the use of Google AdWords, but is applicable to all forms of pay-per-click advertising. The workshop is designed as an accelerated learning programme to ensure attendees come away with key understandings of pay-per-click advertising principles and a range of best practise optimisation techniques that can be easily implemented, and with quick effect. It is ideally suited to those who are already using pay-per-click advertising or who are contemplating using it in the near future.
Workshop content includes: - Pay-per-click overview (the fundamental understandings you need in order to create truly effective campaigns)
- Keyword optimisation strategies (how to use keyword research to compete effectively and generate a healthy level of targeted traffic)
- Ad text optimisation strategies (how to construct your ad to ensure that it stands out from others and maximises your return)
- Landing page optimisation strategies (how to construct your web pages to ensure that you turn leads into conversions)
- Account structure optimisation strategies (how to set-up campaign and ad group structures to provide maximum performance and relevancy)
- Activity monitoring strategies (how to track campaign effectiveness for leads and conversions)
 The Presenters: Hamish Clark & Richard Calkin
Date: Tuesday 15th July 5.30 - 8.30pm
Location: Porirua
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
Accounting Systems
Accounting Systems is a workshop that runs through the setup and day to day operation of typical accounting systems. You will learn a range of tips that will improve the reliability and speed of your processing. You will also learn how to get more information from your accounting system.
The Presenter: James Fensom
Date: 5.30 - 8.30pm Thursday 17th July
Location: The Business Centre, Wellington
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
Promotional Strategies
This advanced seminar is for business owners/operators who have been in business for some time, know their market but are still finding it difficult to really get traction in the market place.
Promotional Strategies helps you build a communications plan.
• reconsider your competitive advantage
• segment your market
• understand how promotion works
• walk through communication planning
• consider new marketing strategies
• consider some of the different promotional methods available
The Presenter: Warwick McCormack
Wellington: 9:00 am-12:00, Monday 28th July 2008
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
 Building Staff Super Stars
This fun and informative session provides you with a wide variety of tactics to motivate and gain peak performance from your team.
Can you remember waking up in the morning excited about what would happen at work today. That feeling doesn't have to be limited to your or your staff's first day at work, or the team Christmas party. It just a matter of taking the time to see the world through your team's eyes.
This workshop will get you thinking about:
- Why staff are talent, and should be treated as such
- Roles vs Responsibility (Not performing tasks to the best of our ability but working together to achieve the best outcome)
- Communication (Formal and social)
- Why people are hard to motivate
- Satisfaction Incentive (Financial?)
- The Six Tensions (Being flexible without becoming detached)
- The importance of culture
- Why we aren't better leaders
The Presenter: Warwick McCormack
Date: 5.30 - 8.30pm, Monday 28th July
Location: The Business Centre, Wellington
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
Employment Acts, Hiring & Firing
The Rules of Employment
This course explains the changes to the Holidays Act 2003, and other relevant employment legislation. This session is designed to be easily understood and implemented by owners of small businesses, their managers, team leaders and employees.
Recruitment – Tips and Recommendations
This course will focus on what should and should not be part of an effective recruitment process in terms of the relevant legislation and best practice.
The Presenter: Ken McLean
Date: 5.30 - 8.30pm Thursday 31st July
Location: The Business Centre, Wellington
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
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