 Legal Issues facing Small Businesses
There is a lot of responsibility as the owner and/or operator of a small business. This course is designed specifically to provide you with guidance on some of the legal matters faced by small businesses everyday.
In this course we will cover
· acquisitions and dispositions
· joint ventures
· shareholder agreements
· restructuring
· negotiation of commercial contracts
· Fair Trading & Consumer Guarantees Act
When: Tuesday 10th June 2008 12pm-3pm
Where: The Business Centre
If you are interested in attending this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
 Presenter
Scott Moran is a partner in Duncan Cotterill, one of New Zealand’s leading commercial law firms.
Scott advises a number of commercial clients on various company and commercial matters including acquisitions and dispositions, joint ventures, restructuring and assisting with the preparation and negotiation of commercial contracts.
Understanding & Protecting Intellectual Property (Trademarks Patents & Copywrite)
This course covers the basics on intellectual property. In this interactive workshop you will learn the key elements of IP protection and be able to ask specific questions around your circumstances.
In this course we will cover
· use & registration of trade marks
· the enforcement of trade marks
· licensing
· intellectual property disputes
· design and copyright issues
When: Monday 23rd June 12-3pm
Where: The Business Centre
If you are interested in attending this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
Presenter
Scott Moran is a partner in Duncan Cotterill, one of New Zealand’s leading commercial law firms.
Scott advises a number of commercial clients on various company and commercial matters including acquisitions and dispositions, joint ventures, restructuring and assisting with the preparation and negotiation of commercial contracts.
 Future Focus!
Don't let the future surprise you.
Amazing new technologies trends and processes are developed every day.
In this three hour workshop you will be exposed to a world of new ideas that may impact or benefit your business.
Most people know the future only as a place that is someway in front of them, and that causes change where often change isn’t wanted or needed. But for businesses, the future is the place that offers us the greatest leverage against our competitors. This workshop helps you learn how to spot paradigm/trend shifts and how to profit from them.
It will also take you through the top trends to capitalise on in 2008 and how these trends will manifest themselves in your world of business:
1. Status Spheres
2. Premiumisation
3. Snack Culture
4. Online Oxygen
5. Brand Butlers
6. Crowd Mining
7. Make-It-yourself
8. Eco-Iconic
The future is where you are going to spend the rest of your life. And remember, it’s easier to invent the future if you have some idea where it’s headed!
 When: Tuesday 17th June 2008 5.30-8.30pm
Where: The Business Centre
If you are interested in attending this course, please contact Gabby on 04-494-0990 or email Gabby@thebusinesscentre.org.nz
Presenter : Warwick McCormack
 Adwords
Optimisation Workshop
This 3 hour intensive workshop provides a hands-on and in-depth look at how to use pay-per-click advertising to generate a constant stream of targeted traffic to your website. The session will focus on the use of Google AdWords, but is applicable to all forms of pay-per-click advertising. The workshop is designed as an accelerated learning programme to ensure attendees come away with key understandings of pay-per-click advertising principles and a range of best practise optimisation techniques that can be easily implemented, and with quick effect. It is ideally suited to those who are already using pay-per-click advertising or who are contemplating using it in the near future.
Workshop content includes: - Pay-per-click overview (the fundamental understandings you need in order to create truly effective campaigns)
- Keyword optimisation strategies (how to use keyword research to compete effectively and generate a healthy level of targeted traffic)
- Ad text optimisation strategies (how to construct your ad to ensure that it stands out from others and maximises your return)
- Landing page optimisation strategies (how to construct your web pages to ensure that you turn leads into conversions)
- Account structure optimisation strategies (how to set-up campaign and ad group structures to provide maximum performance and relevancy)
- Activity monitoring strategies (how to track campaign effectiveness for leads and conversions)
The Presenters: Hamish Clark & Richard Calkin
Date: Thursday 19th June 5.30 - 8.30pm
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
 Trafficology
Practical ways to increase your website traffic
Building your website is one thing; attracting traffic to it is quite another.
To be successful a website needs a healthy flow of traffic from a variety of sources.
This popular seminar looks at eight traffic building tactics with a focus on providing practical knowledge that you can put to immediate use in your own situation.
Who should attend
Anyone with a website that would benefit from more visitors.
When: Tuesday 10th June 5.30 - 8.30pm
Where: The Business Centre
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
The Presenters: Hamish Clark & Richard Calkin
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