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20 October, 2005
IN THIS ISSUE:
THE BIZ CENTRE
PO Box 386, Wellington
TEL: (+64) 04 494 0990
FAX: (+64) 04 494 0991
EMAIL:
info@thebizcentre.co.nz
WEB:
www.thebizcentre.co.nz
New Zealand Best in World for Business
Enjoy the headstart - New Zealand has just topped the World Bank’s survey of the best countries in the world in which to do business. Doing Business in 2006 measures country performance in seven sets of business indicators. At the top of the World Bank’s ease-of-doing-business list is – you guessed it – New Zealand, ranking higher than Singapore and the U.S. in second and third places.
New Zealand also tops the lists for protecting investors and registering property, comes second in dealing with licenses, and fourth for hiring and firing. In fact, New Zealand ’s worst performance is 21st, where we rate on the list for closing a business!
Buried in all that is another ranking: New Zealand is the fourth best place in the world to start a business, behind Canada, Australia and the U.S. The rating comes not only because it takes a relatively short period of time to register a business, but also because of the support available to entrepreneurs.
And that’s where The Biz Centre comes in. This month we have another fantastic line-up of courses, designed to support you and your business and to help you be the very best you can be. We’re always interested in your feedback, too, so please let us know if there are any topics you would like to see covered or areas in which we can improve.
Legal Issues Workshop
Employing staff can be complicated and confusing - how do you know if the person you want to work for you should be hired as an employee or as an independent contractor? Does it really matter anyway? What has to be written down about the terms of work? What holidays will the person be entitled to and what will this cost the business? What happens if you get any of this wrong? This seminar will bring you up to speed with the legal requirements when employing employees and independent contractors. It’s designed for those who are new in business and who want to take on staff.
The seminar will be presented by Penelope Ryder-Lewis, a partner in Wellington specialist workplace law firm Bartlett Partners. Penelope has a workplace law column in The Dominion Post and is a regular presenter in workplace law seminars for the Wellington Chamber of Commerce.
Tuesday 8th and repeated on Tuesday 15th November, 9.30am-11.30am.
Contact Renee to book your place.
Marketing - Create your own Advertisement
Why do some ads work when others don’t? Learn how to create effective ads and where to display them to gain maximum effect for your business. This workshop includes a run-down on state-of-the-art advertising theory and a demonstration of the process of moving from an idea, to a creative concept, to a finished advertisement. Each step of the way is guided with notes and actual advertisements to demonstrate how to create good ads. It’s not hard to create ads that sell – once you know the “tricks of the trade”.
Tuesday 1st November, 5.30pm-8.30pm, at The Biz Centre, Ground Floor, Radio New Zealand House, 155 The Terrace, Wellington.
Contact Renee to book your place.
E-Marketing - Blog Marketing
Learn how to use blogs to increase visibility on search engines, build a dialogue with customers, and automatically generate compelling and powerful content. The course includes key blog components, use of RSS feeds, securing of advocates, best practice policies and ethical guidelines.
Thursday 17th November, 5.30-7.30pm at The Biz Centre, Ground Floor, Radio New Zealand House, 155 The Terrace, Wellington.
Contact Renee to book your place.
Business Development Series
This series of workshops is designed to help you extend your business into a successful vibrant one. Course presenters Chris Elphick and Ruth Bruce will help you target fundamental areas of your business like strategy, marketing and your business plan. It’s amazing what a difference it makes to break your business down into elements and then build it back up again! All sessions will be held at The Biz Centre, Ground Floor, Radio New Zealand House, 155 The Terrace, Wellington.
Contact Renee for more information.
Investment Ready
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Understanding the process of obtaining finance is relatively simple – but getting there is often much harder. This workshop, presented by Melissa Clark-Reynolds, will provide you with practical advice about maximising your chances of success in finding finance.
You’ll learn how to understand the capital raising process, what investors are looking for, how to prepare your business case and the legal implications of raising funds. We’ll help you identify your target investor and suggest useful processes to help you close that deal.
Tuesday, 29th November, 9am-4pm at The Biz Centre, Ground Floor, Radio New Zealand House, 155 The Terrace, Wellington.
Contact Renee to book your place.
Risk Management
This interactive workshop provides a down-to-earth approach for managing risks in your organisation. Participants will be encouraged to identify, assess and analyse the key business risks that their organisation faces and to identify strategies for managing these. You’ll be encouraged to develop risk management plans that can be integrated with your business plans and which allow the regular monitoring of risk management activities.
Friday 4th November, 9am-12pm, at The Biz Centre, Ground Floor, Radio New Zealand House, 155 The Terrace, Wellington.
Contact Renee for more information.
NB: You must be registered with the Enterprise Training Programme in order to participate in our Business Development courses.
Regional Programmes - Lower Hutt
Business Development Series This series has been developed to address the most common issues that face Hutt Valley businesses. Over five interactive workshops and three hours of one-on-one time, you’ll learn how to manage your vision, marketing, compliance, people and financial systems.
The series comprises a total business approach. It’s about developing strategies to ensure all those involved – staff, customers and clients - are aligned to your business philosophy.
At the completion of the programme attendees will have an understanding of:
- recognised business principles
- market conditions and factors that influence change
- organisational effectiveness and capabilities by increasing employee awareness
- financial accounting systems for control and management of progress.
For more information, contact Renee at The Biz Centre.
Regional Programmes - Upper Hutt
Retail & Tourism Business Security - How to Minimise Shoplifting and Employee Theft This extensive workshop covers the following:
- preventing shoplifting
- identifying shoplifters
- how to deal with a shoplifter
- customer fraud
- general store security
- how employees steal
- deterrence and prevention of employee theft
Tuesday 1st November, 5.45pm - 9.00pm, at the Upper Hutt Chamber of Commerce and Wednesday 2nd November at Go Wairarapa-Masterton.
For more information and to book your place, contact Renee at The Biz Centre.
Regional Programmes - Porirua
Business JourneyDeveloping and running a business is like being on a journey. And like any journey, it will include ups and downs, highs and lows, achievements and disappointments.
When going on a trip, you need to plan carefully who is going to accompany you, and identify the equipment and materials you need. You also need to travel in robust, multi-terrain vehicles. You’ll find your business journey is no different.
This pair of workshops will look first at the fuel and supplies you need to give your journey every chance of continuing success. We’ll then look at ways of charting your trip to ensure you go in the direction you want and reach your desired destination.
Thursday 17th November and Thursday 24th November, 5.30pm-8.30pm, at Business Porirua, 20 Parumoana Street (Wellington Beds Building), Porirua.
Contact Libby on (04) 237 5590 to book your place.
Marketing - PR and the Media
Press releases are different from normal advertising. The biggest distinction between the two is that publicity generated by the media from a press release is free and therefore more credible, impacting on the reader/listener/viewer more significantly than an advertisement.
A press release is a great way of generating free publicity but its message must be clear and interesting to the target audience - editors and reporters. When written and designed effectively, press releases can help you increase your sales, give your business greater public exposure and enhance your reputation and image.
This workshop looks at how to craft your press releases and determine who to send them to.
Thursday 3rd, 5.30pm-8.30pm, at Business Porirua, 5.30pm-8.30pm, 20 Parumoana Street (Wellington Beds Building), Porirua.
Contact Libby on (04) 237 5590 to book your place.
Starting a Business and Looking for Advice?
Considering becoming self-employed or buying an existing business? These two workshops cover a variety of issues for the first time entrepreneur such as how to plan your business, marketing and financial management.
Tuesday 8th November and Wednesday 9th November, 5.30pm-8.30pm, at Business Porirua, 20 Parumoana Street (Wellington Beds Building), Porirua.
Contact Libby on (04) 237 5590 to find out more.
Finance
Presented by David Miller, this workshop will teach you how to handle your business’ finance, from PAYE and tax regulations, to balancing your books every month as well as end of year calculations.
Tuesday 22nd November, 5.30pm-8.30pm, at Business Porirua, 20 Parumoana Street (Wellington Beds Building), Porirua.
Contact Libby on (04) 237 5590 for more information.
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