Promotional Strategies
This advanced series is for business owners/operators who have been in business for some time, know their market but are still finding it difficult to really get traction in the market place.
Promotional Strategies helps you build a communications plan.
Over this 2 workshop series you will:
• reconsider your competitive advantage
• segment your market
• understand how promotion works
• walk through communication planning
• consider new marketing strategies
• consider some of the different promotional methods available
The Presenter: Warwick McCormack
Part 1 (5.30-8.30pm) 14th February 2008
Part 2 (5.30-8.30pm) 21st February 2008
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
 Business Essentials
The business essentials series is for business owners/operators who need to get a clear set of actions to move their business forward over the next 12 months.
Business Essentials will give you a one page, easy to follow business plan.
Over this 3 workshop series you will:
• reconsider your true purpose and goals
• set targets for the coming 12 months
• consider the critical steps to success
• review marketing and sales approaches
• measure current market reach
• review business financial models
• set monthly financial targets and action plans
The Presenters: Sue Trueman & Chris Elphick
Part 1 (5.30-8.30pm) 20th February 2008
Part 2 (5.30-8.30pm) 27th February 2008
Part 3 (5.30-8.30pm) 5th March 2008
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
 Are you Ready to Export?
Interested in exporting but unsure where to start? This workshop is for you if you have limited export knowledge but can see potential in the international marketplace.
Are you Ready to Export? is designed to give an overview of the export process while providing an assessment of what is required to take on the world.
We’ll answer your questions and throw a few your way, such as:
• why export, and is an international audience the best
marketplace for your product?
• what are your local and international growth
opportunities?
• how far and how wide do you want to aim?
We’ll also provide you with a few practical techniques, including:
• an overview of the realistic side to exporting, such as
freight, finance, pricing, packaging, foreign exchange,
documentation and terms of sale;
• an assessment of export strategy, including research,
marketing and promotion;
• individual follow-up coaching, available after the
workshop
The Presenter: Judy Bennett-Smith
5.30 - 8.30pm, 25th February 2008
If you are interested in booking this course please contact Gabby on 494-0990 or email Gabby@thebusinesscentre.org.nz
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