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The Social Media
Business Series
Five sessions of training from the best of the best
Connecting with the Social Media revolution - Hamish Clark
Navigating the Social Media Minefield - A Legal & HR Perspective - Kirsten Ferguson & Antonia Haythornwaite
Building an Effective Social Media Strategy & Linkedin - Sabrina Nagel
Facebook for Business - Tom Reidy
Master the Art of Twitter - Eva-Maria
Register for all 5 sessions by 29th October for only $850+ gst
Sessions being held at the James Cook Grand Chancellor, The Terrace - Wellington
For enquires please email gabby@execedge.co.nz or phone on (04) 4940990
Session One: Connecting with the Social Media Revolution
$199 + gst
Wednesday 3rd November, 5.30pm - 7.30pm
We all recognise that Social Media is a global marketing revolution. It has also become a catalyst of massive social change.
We use words like 'networked' & 'fans, followers', but the reality is a new kind of tribalism not seen since mankind lived in small villages. How then, do you as a Business, interact with this connectedness?
In this session Hamish will take you through the global repositioning that is occuring to meet this transparent, shape shifting & personal paradigm that is Social Media. You will be introduced to the "new you" - living in a sea of interaction, where everyone is becoming connected with everything, where there will be no privacy & no one will care!
Hamish Clark
Hamish co-founded New Zealand’s first fully funded commercial Internet incubator. His role was to identify ideas with global potential and mould these to market opportunities.
He runs iMC 2 Limited, a specialist consultancy that offers strategic marketing and business development services to technology-oriented organisations in New Zealand in preparation for offshore market entry. Hamish also co-founded ASENZ LLC, a Texas-based company committed to the growth of online marketing services in North and Central America.
Session Two: Navigating the Social Media Minefield: a Legal and HR perspective
$199 + gst
Wednesday 10th November, 5.30pm - 7.30pm
Social media is an increasingly used marketing tool by New Zealand businesses. But it can also be a legal landmine for the unwary. Kirsten Ferguson from Rainey Collins will discuss those legal ramifications from a business perspective including Proprietary issues, Intellectual Property and Fair Trading Act concerns, and liability for breach.
Also, staff do not always instinctively know the right and wrong ways to use social media. Internal policies and guidelines will educate your employees about protocols and expectations for their behaviour. There are ways to use internal policy to combat some of the legal and Human Resource issues involved in business marketing via social networks. Antonia Haythornthwaite from Blue Dot will share the 10 must-haves for your social media policy.
Antonia Haythornwaite
Antonia is a Human Resources Advisor who helps business owners achieve their goals through their employees. She develops human resources strategies, policies, systems and processes that support the business strategy and values, HR best practice and efficiency. Prior to establishing Blue Dot, Antonia spent ten years in HR advisory and management roles in the telecommunications and financial services industries, up to Director level in an international company.
Kirsten Ferguson
Kirsten is an Associate in the Commercial Team at Rainey Collins. She has extensive experience in business and government-related areas. Her particular areas of specialty include Business, Intellectual Property, Franchising and Contracting. Kirsten has a first class Law Honours degree, and an Arts Honours degree with English and Art History majors, from Victoria University.
Session Three: Building an Effective Social Media Strategy & Linkedin
$199 + gst
Wednesday 17th November, 5.30pm-7.30pm
Trendsetter, participant, ignorant…which are you? Social media can have great advantages for your business but without a sound strategy your social media efforts won’t bring the results you are hoping to achieve. Come along to this seminar and learn how to:
• Design and implement a social media strategy that aligns with your business
• Drive your business growth by using social media as a key tool in your business strategy
• Optimise your LinkedIn profile to maximise exposure and results
Don't just chase the pack, stand out. Learn how to make your company unique through social media, and not just another firm jumping on the bandwagon.
Sabrina Nagel
Sabrina is the Business Strategist at ecentre, the business development centre at Massey University. Her role at ecentre includes mentoring start-up businesses on social media to accelerate their growth. She has a background in business analysis and strategy, is well connected to Massey University academics in marketing and business and has a passion for social media. Sabrina has a proven ability to work with companies to develop and implement a successful social media strategy for business growth.
Session Four: Facebook for Business
$199 + gst
Wednesday 24th November, 5.30pm-7.30pm
With the explosive growth of Facebook through out the world, how do you best take advantage of this and is it for all businesses?
Tom Reidy from Catalyst90 will talk you through the how and why of Facebook for business.
How to advertise effectively though Facebook from paid ads to creating engagement with your friend’s, fans and followers that can further extend your reach and create the viral effect that Social Media is perfect for.
Find out: How to utilize the platform best for your business, why use it for your business, how to place ads, how to engage with followers, Apps - to build or not to build, and how do you create content that will keep people engaged and excited about your brand.
Tom will also talk through strategies to employ when using Facebook the pro's and con's and how to avoid some of the mistakes when engaging in a media that is alive with contact and interactions.
Tom Reidy
Tom is the founding Director of Catalyst90 the engagement agency and co-founder of the Social Media retail business Tweet4yourtee.com. Tom has ten years experience in sales, marketing and online engagement. He was the former chair of Unlimited Potential, and board member of the Wellington Chamber of Commerce and currently sits on a number of advisory boards. Tom is passionate about Social Media and helping companies develop true meaningful engagement with their clients on and offline.
Session Five: Master the Art of Twitter
$199 + gst
Wednesday 1st December 5.30 - 7.30pm
From tweets to following, Twitter is the fastest growing social network online to date. But have we really uncovered all the true benefits this instant updating site can bring? Come learn about what Twitter is, how it works, how to set it up, and more importantly how to get the most for your business through it!
Learn about:
The pros and cons of twitter, the best way to use it, how to achieve maximum interaction and “followers” ,become a tweet expert, Twitter Metrics, how does one "Tweet" & different ways of tweeting , different Twitter features - DM, Following, Followers, Lists, Hashtags & '@' signs &How to make money out of Tweeting
Eva-Maria
Twenty year old bestselling author Eva-Maria is a very sought-after international speaker and certified coach.
Eva-Maria's latest contribution to her mission of helping improve relationships between generations is educating the 'adult' world about social media. Eva-Maria has found another way to bridge the gap between generations - setting up the 'Social Networking Takeover' project, she's hiring young people from all over the world who tend to have great knowledge of social media, and coupling them with local businesses to help set up, update and maintain their social networks to maximise marketing, sales and exposure.
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